Deloitte
Flight of the Byte

Flight of the Byte follows information from its creation on the mountain through the work of formatting, enriching, and delivering it for broadcast. At Deloitte’s Milano Cortina 2026 booth, visitors explored that journey through a touchscreen game. Our film connected the playable moments and gave the underlying technology a story people could follow.

I directed the Goodthings film team and led look development, working closely with Deloitte Digital’s creative team and the game development team. The reference we kept coming back to was the Magic School Bus: let people see the process unfold from the inside.

The film moved through rich 3D environments and live-action footage. The touchscreen game was flatter and more graphic. Both needed their own strengths, but moving between them had to feel like staying inside the same story.

We used the game’s assets as a starting point for the film, developing their forms through materials, lighting, and camera movement. I also built the animation system connecting the film and game, helping the team carry shared shapes and behaviors between the two.

The finished film played between sections of the game, with tutorial animations bringing the same data journey back into the touchscreen experience. The live action, 3D sequences, and 2D interactions were connected by a shared visual approach.