Craft Feature · Mixed Media

Mars

2016 · Adobe Students · with Laundry Service · animated with Drew Pavelchak

An artist profile built from the artist's own life: magazine clippings, photographs, and discarded artwork, handed over as raw material and animated into a portrait so personal that people assumed Mars had made it themselves.

RoleMotion Design
Views800K+
Adobe Students socials, 2016
Source materialA dozen layered PSDs
AnimatedOn twos
Published byAdobe Students
The Film

Watch with sound on

Mars, in full. The sound design carries as much of this piece as the animation does.
The Materials

A life, handed over as raw material.

Mars is a transgender artist from Florida. Laundry Service conducted the interview and gathered the materials. Artwork, photography, clippings, even pieces Mars had discarded, assembled into a dozen layered tableaus. Those PSDs were the entire visual world of the film. With them came real creative freedom. Cut it apart, find the story, make it move like Mars.

Laundry Service owned the client relationship and the creative direction, with Adobe Students as their client. They contracted Pixel Fort to execute, and Drew and I did the bulk of the work with wide latitude, shaping the narrative together against their audio edit. The discipline was using only what Mars's life had already made. Nothing imported, nothing decorated. If it's on screen, it came from them.

The Feel

A lightboard come to life.

Everything is a flat card, but the cards live in real light. Shadows fall across them, edges catch, paper folds open into new scenes. We animated on twos at 24, so it carries that 12-frame, handmade pulse. Stop-motion adjacent, Monty Python in its rigging, exploratory and a little rough on purpose. In 2016 it pushed our systems as hard as anything we'd built.

It's expressive, evocative, and political where Mars's life is political. In my career, it's been a rare opportunity to get paid to make something that feels this personal. It remains one of my proudest pieces, and I think the motion still holds up. Part of that is the authenticity Mars brought, in their voice and in their openness to the whole project. It's a testament to them.

Moments

Favorite cuts

Title. Mars, the planet. The whole language in ten seconds: type, texture, collage, joy.
The room and the water. Real light on flat paper, folding open into the sea.
The turn to red. Rough and beautiful — the cut I still think about.
The bird. Held aloft, then let go.
Credits
Creative Director · Laundry ServicePatrick Weishampel
Motion DesignDylan Wilbur
Motion DesignDrew Pavelchak
People assumed Mars had made it themselves. For a portrait, there is no higher compliment.